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Sentient Foundation

Design Lead

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Remote
Hiring Remotely in New Zealand
Remote
Hiring Remotely in New Zealand

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Your Role

As the Design Lead at Sentient Labs, you will define and drive the vision for design across our product and brand ecosystem, from high-level strategy to hands-on delivery. You will unify multiple product experiences into a coherent design language while dramatically increasing design velocity. This is a high-autonomy role, reporting directly to senior leadership, where you will be empowered to make impactful design decisions that shape the future of the Sentient technology stack and community experience.

Your Responsibilities

  • Lead design strategy and execution across product, brand, and marketing, ensuring coherence across user journeys, dashboards, developer tools, and community touchpoints.

  • Establish and own a cohesive design system that serves as a single source of truth for product, marketing, and engineering teams.

  • Translate brand vision into engaging product experiences that align with Sentient Labs’ mission and roadmap.

  • Design key flows, UI components, and visual assets hands-on, balancing high-quality delivery with speed.

  • Guide and mentor internal designers, and manage external creative collaborators to maintain quality and consistency

  • Integrate brand identity seamlessly into the product experience, not just marketing collateral.

  • Identify and resolve design process bottlenecks to improve output without sacrificing quality.

What You’ll Need

  • Proven experience leading both product and brand design in technology companies.

  • Strong hands-on skills in UI/UX, interaction design, and visual design.

  • Experience creating and scaling design systems.

  • Ability to manage internal teams and external collaborators with a focus on delivery and quality.

  • Demonstrated ability to solve complex user experience challenges.

  • Excellent communication skills and leadership presence.

Preferred Qualifications

  • Background in consumer or Web2 design leadership, with exposure to AI, blockchain, fintech, or developer platforms.

  • Experience designing dashboards, data-rich products, or multi-product ecosystems.

  • Recognized thought leadership or strong online design presence.

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