Lead market and consumer research for the Digital Appliance category: perform primary and secondary research, competitive and industry analysis, market modelling and opportunity sizing. Synthesize insights into actionable strategies and visualizations, support consumer research design, facilitate innovation workshops, and collaborate with cross-functional teams to inform product innovation and market positioning.
Position Summary
As the Data / Market Insights Manager, you will lead the analysis of market, technology, design, industry and consumer trend to uncover and provide insights for key business opportunities and "white spaces" in the Digital Appliance (DA) category. Your role will involve conducting research (primary and secondary), data analysis on market landscape, consumer behaviour and trends, synthesizing findings into actionable strategies, and creating data visualizations to communicate insights effectively.You will be involved with projects from start to finish, from the research phase and participating in ideation sessions, contributing to the full innovation cycle. By collaborating with cross-functional teams within the region and HQ, you will gather and report on business and market landscapes, provide strategic recommendations that inform business decisions, drive growth, and optimize market positioning. Additionally, you will develop opportunities for new product innovation based on your research outcomes.
Role and Responsibilities
Market Sensing & Competitive Analysis
- Market Sensing: Collect and analyse regional, country, user, industry, brand, and product data to identifying growth opportunities across different geographic regions and product segments.
- Competitor Analysis: Evaluate competitor product ranges, pricing strategies, distribution channels, and marketing tactics to identify competitive advantages and gaps.
- Industry Tracking: Monitor emerging industry shifts, technological innovations, and new entrants to predict future market dynamics.
- Data Visualization: Develop dashboards, infographics, and presentations to communicate effectively the findings and insights.
- Consumer Macro Trends: Identify macro trends (e.g., population, cultural, lifestyle habits, and living environments) and assess their impact on business strategy and product innovation.
- Consumer Focus Advocacy: Champion consumer-centric insights within the research process, collaborating with cross-functional teams internally and externally.
Consumer Research & Innovation Support
- Consumer Research: Support consumer research lead in the design and conduct of consumer research, integrating findings with other research streams to develop actionable strategies and opportunities for stakeholders.
- Insights and Innovation Workshopping: Participate in research-to-idea innovation workshops. Support in facilitating and guiding stakeholders (designers, engineers, product managers) through the workshop process.
Skills and Qualifications
- Education: Bachelor's degree or equivalent in Business, Economics, Psychology, Behavioral Science, or a related human-centered field (preferred).
- Experience: Minimum of 8 years in Home Appliance sector or related industries, consulting / consumer research, with a focus on product/service/consumer experience research (not brand/communications).
- Analytical Expertise: Proven ability in market sensing, competitive analysis, and identifying consumer macro trends, on top of market modelling and opportunity sizing.
- Strategic Development: Experience in developing data-driven business, product, or marketing ideas and strategies to market.
- Data Analysis: Strong skills in analyzing numbers and transforming findings into compelling insights for presentations and business directions.
- Insight Communication: Ability to analyze, prioritize, and communicate insights into compelling stories for business strategies and innovation.
- Stakeholder Collaboration: Experience managing stakeholders across different levels and locations to align on project scope and outcomes.
- Global Experience: Experience in multinational or global business environments (preferred).
- Industry Knowledge: Background in consumer electronics or home appliances (preferred).
- Data Visualization Tools: Familiarity with tools like Tableau or Power BI (preferred).
- Innovation Experience: Shows high creativity, innovation and consumer centricity.
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Top Skills
Power BI
Tableau
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