Job Description :
Customer Marketing Manager – Singapore
About Us
Join the world’s leading premium drinks company, home to 200+ iconic brands including Johnnie Walker, Tanqueray, and Guinness. We are passionate about celebrating life, every day, everywhere—and we’re looking for bold, curious minds to help us grow.
About the Role
As the Customer Marketing Manager for Singapore, you will be the key link between our brands and our customers—driving growth through insight-led customer marketing strategies and flawless execution. This role leads planning and activation across key channels, partnering closely with distributors and top-tier customers to bring our brands to life in retail. Lead top-to-top customer engagements and joint business plans for our large corporate accounts. The successful candidate will own, manage and deliver the P&L results.
This includes forecast across all metrics: shipments, depletions, and A&P spends. Lead cross-functional teams in finance, supply chain and marketing. Build and execute best in class customer marketing plans within Channels responsible. Curate outstanding brand and retail experiences for consumers. Lead on-ground teams of merchandisers and brand ambassadors to ensure quality execution of plans.
Key Responsibilities
Customer & Channel Strategy
Lead joint business planning with key distributors and customers to unlock growth opportunities
Translate brand strategies into tailored customer and channel plans
Own end-to-end commercial outcomes, including P&L, shipments, depletions, and A&P investments
Shopper & Retail Execution
Develop best-in-class in-store experiences and promotions across modern trade, general trade, and e-commerce
Inspire and lead field teams—merchandisers, brand ambassadors—to deliver high-quality execution
Monitor retail standards through trade visits and scorecard reviews
Business Planning & Forecasting
Build annual channel/customer growth plans aligned with commercial and brand strategies
Use data, shopper insights, and market intelligence to drive decision-making and refine plans
Cross-Functional Leadership
Collaborate closely with marketing, sales, supply chain, and finance to deliver seamless plans
Drive internal alignment and influence stakeholders across levels to support customer strategies
Capability & Team Development
Identify capability gaps and partner with HR and distributors to build commercial excellence
Foster a high-performance culture through coaching and regular business reviews
Qualifications
Bachelor’s degree; MBA is a plus
10+ years in customer/trade marketing, preferably in FMCG or retail
Proven track record in distributor/customer management and delivering commercial results
Strong understanding of Singapore’s trade landscape and shopper behavior
Excellent stakeholder management, influencing, and communication skills
Strong analytical, planning, and problem-solving capability
Comfortable with ambiguity, technology tools, and fast-paced environments
What We Offer
Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
RegularPrimary Location:
Ocean Financial CentreAdditional Locations :
Job Posting Start Date :
2025-03-25
