The role involves driving growth and consumer engagement through sales calls, contract negotiations, market analysis, and internal collaboration to optimize outlet performance and develop new business strategies.
- Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts managed
- Perform sales calls on contracted outlets assigned.
- Actively Prospect new outlets with a view to contract in the channel sub-segment assigned.
- Support contracts negotiations, within investment guidelines to optimize profitability for PRS.
- Drive sell-through with on-going promotions (volume, net sales, contributive margin)
- Onboard new outlets on Easy24 and ensure Easy24 adoption by all current outlets.
- Assist Channel Sales Lead to process backend sales claims for contracted outlets
Specific Focus on Accounts:
- Review performance and develop bespoke action plans with identified gaps/risks/ opportunities.
- Support Driving of L3F excellence: responsible for execution of PVA plans in identified outlets through negotiations with outlets and implementation in the L3F.
- Evaluate the effectiveness of activities carried on with Accounts and provide recommendations on future improvements of ROI.
- Actively drive new business growth & market share gain through identifying new consumer trends and competitor sales in Accounts managed and co-developing consumer conversion tactics & strategy to PR brands with the Accounts.
- Be the Internal expert of the channel sub-segment enabling planning & analysis activities
- Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news.
- Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
- Key point of liaison internally with Trade Marketing on Trade Marketing Calendar of brand activities: plot promotional Calendar with the Trade and Marketing team, etc.
- Assist Channel Sales Lead in actively planning and managing A&D linked to the contracts in the channel (Cash sponsorship)
Job Posting End Date:
Target Hire Date:
2025-08-09Target End Date:
Top Skills
Easy24
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
