CRM Marketing Manager

WOO operates a centralised exchange WOO X and a decentralised platform WOOFi, democratising access to top-tier liquidity and exceptional trading execution while keeping costs competitive. Our native token, $WOO offers token holders a unique position to participate, engage, and maximize the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees is located in 12 cities worldwide 🚀

Our vision is to inspire confidence, higher performance, and joy in every user. We have a mission to provide the best liquidity on the best terms. We compete not just on price execution but also on integrity, user experience, innovative tools, and global opportunities. 

About the opportunity:

We are looking for a CRM Marketing Manager who can join us along this mission and vision. You’ll become an integral part of the User Growth team, which is the engine behind turning strategies into creatively executed campaigns and initiatives. From crafting killer campaigns and running performance marketing to organizing unforgettable events and designing must-have merch, this team helps us take the crypto world by storm. Interested? Keep on reading!

What you’ll be working on:

• Developing and implementing a comprehensive CRM strategy to enhance customer segmentation, engagement, retention, and loyalty.
• Designing and executing targeted marketing campaigns across email, SMS, and other channels to drive user engagement.
• Analysing customer data and behaviour to create personalized marketing experiences.
• Monitoring and reporting on the effectiveness of CRM campaigns, providing insights and recommendations for optimization.
• Collaborating with the product, marketing, and customer support teams to ensure a seamless customer experience.
• Staying informed about industry trends and best practices in CRM marketing.

Why work with us: 

Join us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO 💪

About you:

• Proven experience as a CRM Marketing Manager or in a similar role, preferably experience in CEX or DEX.
• Strong understanding of CRM strategies, tools, and platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with email marketing, marketing automation, and customer segmentation.

Getting the job

We're actively seeking talented individuals to join our team outside of our typical hiring schedule. This proactive approach allows us to connect with exceptional candidates like you even before specific positions become available.

On average, successful candidates go through five rounds of interviews and tests. Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.

Submitting your resume now ensures that you're first in line when new opportunities arise. By doing so, you'll have a head start in the selection process and get a chance to showcase your skills and experience.

Get started on your application here!