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Traveloka

CRM Analyst

Posted 9 Days Ago
Be an Early Applicant
Singapore
Mid level
Singapore
Mid level
The CRM Analyst will plan and execute CRM and loyalty campaigns, measure and optimize CRM programs, manage segmentation and user lifecycle reporting, and analyze CRM initiatives using A/B testing to improve effectiveness and engagement metrics.
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It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

- Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
- Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
- Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing

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Requirements

- Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Excellent project management and communication skills
- Demonstrates a strong sense of ownership, responsibility, and commitment
- Familiarity with CRM software (e.g., Braze, SFMC) is a plus
- Experience in HTML is a plus

 

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

HTML
HQ

Traveloka Singapore Office

168 Robinson Road, Singapore, 068912

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