Creative Strategist

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you. 

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact: 

• Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
• Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy 
• Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

Kaliber Asia is seeking a Creative Strategist to bridge the gap between creative and performance marketing. This role is ideal for someone who has a creative background but recognizes that data is a key ingredient to delivering successful content and creatives for Kaliber's clients.

As a creative strategist, you will be working closely with growth marketers and the creative team to audit/dissect best and worst-performing creatives, uncover insights, deliver high-impact creative concepts, and be a trusted advisor to Kaliber's clients on all things creative. You'll work closely with clients, performance marketers, and creative teams to craft strategies that drive conversions while elevating brand equity. You’ll develop insight-driven creative frameworks, guide campaign execution, and continuously optimize based on data.

KEY RESPONSIBILITIES 

Creative Consulting (40%)

• Consultation of key clients on the improvement and implementation of their creative assets.
• Audit the client's brand, key messages, and creatives.
• Deep dive into creative performance of client's campaigns.
• Deploy creative and storytelling frameworks that are proven to deliver against the key objective
• Devise new creative concepts by leveraging past and present campaign performance data.
• Champion performance branding from a creative standpoint.

Creative Delivery (30%)

• Produce creative briefs for the design and content team to execute upon.
• Review creative output, ensuring that outputs align with objectives as outlined in the brief.
• Work with growth managers on the reporting of creative performance to the client, providing insights and recommendations to optimise creatives to drive results.

Development of Creative Best Practices (15%)

• Documentation and consolidation of all ad performance and insights to determine Creative Best Practices that provides guidance to future creative development.
• Deploy a test and learn plan across Kaliber's portfolio of clients to further enhance knowledge building of creative best practices.

Innovation (15%)

• Deploy Generative AI into creative strategy workflows to transform productivity while keeping a high standard of creative ideation.
• Stay ahead of industry trends in branding, creative, and storytelling

WHAT YOU WILL BRING 

The minimum qualifications for this role include:

• 5+ years of experience in a creative field such as design or copywriting with at least 2+ years of proven experience in developing and executing creative strategy.
• Passionate about the intersection of creative storytelling and performance marketing.
• Strong client communication skills—able to present creative strategies, explain data insights, and guide stakeholders.
• Strong ability to translate creative insights into strategic initiatives that drive brand and business goals. 
• Strong understanding of branding metrics

Preferred qualifications for this role include:

• Experience crafting brand positioning and messaging frameworks for digital-first brands.
• Sound understanding in media planning, buying and reporting of Google Ads and Facebook Ads is an advantage.
• Experience with Project Management software (bonus points if you’re a ClickUp pro!)
• Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas.
• Ready to bring your A-game and collaborate with stakeholders from across the board.

Traits that make you a great fit for Kaliber

• Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft
• Team-Centric & Proactive: You naturally engage and collaborate within a team environment
• Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action
• Curious about the Bigger Picture: You strive to understand what drives performance and business success
• Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high 

HAVE YOU MADE IT THIS FAR?

If you’re still reading, we think there’s a strong chance you might be our kind of person—and maybe you think that we could be a good fit too! Go and send in that application :)