The Country Brand Lead will develop and implement brand strategies for Specialty Care in Taiwan, ensuring execution aligns with local market needs and business goals while managing marketing programs and compliance.
Driving brand strategy development, implementation and ensure the realization of revenue and profitability targets in Taiwan.
Own implementation of key marketing programs for Specialty Care BU in Taiwan.
RESPONSIBILITIES
Marketing Brand Plan Execution
Promotional Materials Management
Key Projects Support
ORGANIZATION AL RELATIONSHIPS/STRUCTURE
Reporting to the Specialty Care Marketing Lead, Taiwan
EDUCATION AND EXPERIENCE
KEY COMPETENCIES
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Own implementation of key marketing programs for Specialty Care BU in Taiwan.
RESPONSIBILITIES
Marketing Brand Plan Execution
- Provide inputs in the strategic planning process for Specialty Care portfolio based on customer insights to enhance current portfolio
- Tailor and execute brand strategies to local market needs, and define local priorities for Specialty Care portfolio
- Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
- Monitor and analyze business performance according to business goals (awareness, share and etc.) and the competition
- Support country business leads on long range forecasting, OP planning and budget/sales target allocation
Promotional Materials Management
- Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
- Work with medical and legal team to get appropriate approval for brand plan and materials
- Partner with medical to educate KOLs on emergent medical research and differentiated product attributes
- Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
Key Projects Support
- Carry out Specialty Care team's CME programs as well as take on assigned tasks independently
- Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
- Prepare monthly tracking reports for each program progress
- Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expense
ORGANIZATION AL RELATIONSHIPS/STRUCTURE
Reporting to the Specialty Care Marketing Lead, Taiwan
EDUCATION AND EXPERIENCE
- 2 to 3 years of pharmaceutical marketing and Specialty Care marketing is a plus
- Able to communicate very well in spoken and written English.
- Bachelor's Degree, major in business or medical related, master degree or MBA desired
KEY COMPETENCIES
- Accountable
- Growth mindset
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Good interpersonal skills, collaboration/negotiation (w/Marketing roles in country, FF, RTALs, CM)
- Well-built skills in communication, organization, prioritization and time management.
- Proficiency in English and advanced skills on excel, PowerPoint etc.
- Sound level of analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sources
- Vendor management
- Resourceful and has sound problem solving abilities
- Work under stress to meet project deadlines and minute attention to detail.
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Top Skills
Excel
PowerPoint
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