WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
Join our creative team! Experience in an advertising agency is a plus.
Looking to push your creative limits? We want your expertise and fresh ideas to create meaningful work with brands. We’re on the lookout for this role:
Mid to Senior-Level Copywriter
You’ve got the words, wit, and wisdom to tell stories that connect. You have a strong grasp of both Malay and English for idea and concept writing. Skilled in scriptwriting, especially for branded TV commercials, and a strategic thinker who delivers across various media. Know how to sell your ideas and present with confidence.
Agency experience? Even better.
What you will do:
Content Creation
- Develop compelling, original, and emotionally resonant copy for 360° campaigns.
- Craft narratives that reflect cultural nuances and character-driven storytelling.
- Ensure brand voice and tone consistency across all communication channels.
- Capable of working across a variety of formats, from punchy headlines to long-form scripts and manifestos.
Strategic Planning
- Understand and able to translate insights into strong creative directions.
- Strong understanding of brand positioning and messaging strategies to achieve business goals.
- Interpret and simplify complex briefs into emotionally intelligent ideas that serve brand purpose.
- Experience in reframing or rebuilding brand perception through narrative.
Team Leadership
- A great team player.
- Lead by example in creative brainstorms, reviews and collaborative sessions with multiple teams
- Able to receive and provide constructive feedback to maintain high creative standard within the team.
Client Management
- Confident in presenting ideas, scripts and rationale to clients.
- Ability to interpret client feedback without compromising creative integrity.
- Build trust with clients by understanding their brand voice, challenges and goals.
Project Management
- Handle multiple projects with differing deadlines, prioritizing workload efficiently.
- Collaborate cross-functionally with creative, production and business development teams.
- Ensure timely delivery of high-quality work at every stage, from concept to final execution.
Staying Updated
- Stay current with international and local films & series, pop culture, trends, language evolution and industry shifts.
- Use cultural relevance to keep ideas fresh and audience-appropriate.
- Actively research competitive work and new storytelling techniques.
Conceptualization
- Generate big ideas with campaign potential, not just one-off executions.
- Think visually as well as verbally, strong partnership skills with art directors and designers.
- Translate insights into original, bold and meaningful concepts.
REQUIREMENTS:
Who You Are:
Strong Writing Skills
- Command of language, tone, rhythm and emotional nuance.
- Versatile in adapting style across different brands, audiences and platforms.
- •Skilled in writing TV scripts, short films, taglines, manifestos and long-copy pieces.
Communication and Interpersonal Skills
- Excellent communicator and listener. Able to collaborate with diverse teams and personalities.
- Receptive to feedback and open to building on others’ ideas.
- Inspires confidence and clarity in presentations, both internally and externally.
Strategic Thinking
- Able to connect brand goals with audience insights to craft meaningful messaging.
- Understands marketing funnels, brand architecture and the customer journey.
Project Management and Time Management
- Organized, detail-oriented, and able to manage competing deadlines.
- Reliable in fast-paced, high-stakes environments.
- Takes initiative to anticipate project needs before being asked.
Analytical Skills
- Able to evaluate creative work based on objectives, not just aesthetics.
- Reads between the lines of briefs and feedback to uncover what’s truly needed.
- Knows how to measure effectiveness of content and iterate accordingly.
Adaptability
- Comfortable shifting between clients, industries and tone of voice.
- Resilient under pressure and open to evolving ideas during creative development.
- Quick to adapt to new technologies, tools, and content formats.
