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X Corp.

Content Marketing Manager, Export, APAC

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In-Office
Singapore
In-Office
Singapore

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Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

  

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

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Key Responsibilities:

  • Develop and execute a comprehensive content marketing strategy to support APAC brands in expanding their business globally, with a focus on the Gaming, Shopping, and Tech industries.

  • Plan, manage and design year-long content creation, including newsletters, industry reports, case studies, and thought-leadership articles, tailored for APAC markets.

  • Localize and adapt global content to ensure cultural relevance and market alignment across APAC regions, incorporating local data, insights, and examples.

  • Collaborate closely with sales, agency, and cross-functional teams (XFN) to create impactful sales enablement materials.

  • Oversee all content-related activities, including planning, creation, distribution, and performance tracking.

  • Educate APAC markets on the X platform and products through targeted content and marketing campaigns.

  • Support and manage the execution of marketing events, leveraging content to drive engagement and measurable results.

  • Ensure compliance with language, cultural nuances, and local market regulations in all content deliverables.

Qualifications:

  • 5-8 years of relevant experience in content marketing, ideally in the tech, gaming, or e-commerce sectors.

  • Strong understanding of content marketing and its role in global business growth.

  • Self-starter with a hands-on, resourceful approach; ability to thrive in resource-constrained environments.

  • Proven ability to deliver high-quality, accurate, and culturally relevant content within tight deadlines.

  • Demonstrated success in managing content marketing strategies, with measurable outcomes in lead generation and brand building.

  • Strong cross-functional collaboration skills and experience working with diverse stakeholders, including sales and external partners.

  • Proven track record of organizing and executing marketing events, integrating content to enhance impact.

  • A balance between creating thought-leadership content and effective marketing messages.

What you need to know about the Singapore Tech Scene

The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.

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