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The LEGO Group

Content and Influencer Manager

Posted 3 Days Ago
Be an Early Applicant
Singapore
Senior level
Singapore
Senior level
The Content and Influencer Manager is responsible for developing and optimizing social media content and managing influencer campaigns. The role includes collaboration with production teams to create effective marketing strategies and advertising content across various platforms, focusing on regional and global campaigns.
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Job Description

3, 2, 1! Are you ready to embark on a career that combines fun and playfulness with responsibilities in content creation and influencer management, look no further!

Ignite your creativity to play a meaningful role in optimizing social media performance and leading outstanding practices to magnify our campaigns to ensure millions of children and fans.

No relocation assistance is offered for this position.

Positions in this sub-family include internal and external roles responsible for advertising productions, from the creative conceptualization through production. Activities include:

  • Possessing a clear understanding of business requirements and the target audience in order to write copy and develop a wide range of advertising design projects

  • Being responsible for digital and e-commerce marketing strategies and activities to ensure brand consistency and relevance within a constantly evolving market

  • Production of print, video, audio or online/interactive advertisements, including the creation or selection of scripts, music and graphics

Core Responsibilities

  • Responsible for the overall creation of content for social media platforms. This will involve work across regional and global platforms and will support the teams in ideation, but also optimization

  • Understanding and implementing best practices across social platforms as it pertains to formats, performance and audiences

  • Understanding and working with relevant collaborators to implement and optimize influencer/plans campaigns in local markets

  • To work with production teams to ensure content is created in an efficient and effective manner that is relevant to specific platforms

  • To work as an arm of the global team in amplifying global campaigns in regional markets

Play your part in our team succeeding

Our LEGO Agency (OLA) is a part of the TLG that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group both developing Global Campaigns and also covering 4 main regions – AMS, EMEA, China & APAC.

OLA APAC is passionate about developing End-2-End campaigns for APAC – occasion campaigns and amplifying global campaigns with a regional twist – including full value chain from campaign strategy to final ins-store solutions.

The role of Campaign Strategist will work within the creative team and will be responsible for ensuring the quality and effectiveness of our campaigns.

Do you have what it takes?

  • 5 years of proven experience in marketing, advertising or content creation

  • Experience in influencer or content creator management

During the application process, please attach your portfolio in addition to your CV.

#LI-FH1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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