Commercial Leader – Ultrasound, SEA6

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Role & Responsibilities

Key Responsibilities/essential functions include (but are not limited to):

• Lead & own in country operations and accountable for financial consolidation for Ultrasound product for SEA6 cluster (Malaysia, Singapore, Brunei, Cambodia, Myanmar & Laos).
• Own funnel for SEA6’s Ultrasound orders & sales. Accurately forecast order, sales and growth opportunities within designated territory for all Ultrasound segments.
• Develop and execute the coverage/distribution strategy for all Ultrasound segments.
• Manage Channel Partners on Delivery/Schedule/PO for all Ultrasound segments.
• Drive demand creation through talks, seminars, training and other promotional activities.
• Develop account penetration strategies for key target and competitive accounts and communicating current market intelligence back to business, along with field concerns, issues and requirements
• Provide leadership in market analysis and development/execution of strategies and action plans to achieve financial outcomes.
• Represent the company at relevant medical conferences and technical exhibitions to promote product/solution and company.
• Lead in country marketing/education activities
• Manage customers’ expectations : HOD, Finance, Key Decision makers, Societies, etc
• Handle direct or multi segment deals involving MOH, tenders & etc.
• Facilitate effective communication & collaboration within SEA6 cluster. Drive country operating mechanisms and ensure follow-up identified leads between all Ultrasound product lines.
• Act as a primary customer point of contact in SEA6 and represent One GE Healthcare in case of multimodality projects and cross-P&L business events and ultimately accountable for issue resolution for assigned country.

Required Qualifications

• Bachelor’s Degree in Business, Healthcare, or related field.
• 8-20 years of consultative sales experience in the healthcare industry, with a focus on capital equipment, imaging solutions, or related fields.
• Proven track record of achieving and exceeding sales targets in complex, solution-based selling environments.
• Strong negotiation, relationship-building, and strategic selling skills, with the ability to engage at the CXO level.
• Demonstrated success in managing large, strategic accounts and developing long-term partnerships.
• Ability to synthesize complex information and communicate it effectively to internal and external stakeholders.
• Excellent presentation and closing skills, with experience managing multi-stakeholder sales processes.
• Strong interpersonal skills with the ability to influence and collaborate across diverse teams.

Preferred Qualifications:

• Experience in healthcare capital equipment sales, particularly within the Imaging sector.
• Strong knowledge of GE Healthcare’s product portfolio and solutions.
• Experience in navigating matrixed organizations and driving cross-functional collaboration.
• In-depth understanding of Malaysia healthcare market and key buying groups.
• Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills