Location: Singapore (10 Anson Road, #36-11, International Plaza Singapore, 079903
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Overview
WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.
We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.
About the Role
WildBrain CPLG Singapore is looking for a Commercial Director to join our team! Reporting to VP, APAC, you will plan, develop and implement commercial strategies based on your company targets and objectives by supporting and accelerating growth with current and potential clients. The Commercial Director is expected to add value to the company by demonstrating exceptional sales abilities along with creating an environment of integrity, commitment and trust.
Job DescriptionWhat You Will Do
- Be the main commercial contact for all businesses across all brands and categories in SEA (Singapore, Malaysia, Indonesia, Philippines, Thailand , Vietnam)
- Together with the regional VP set and execute the Company’s licensing and retail strategies and review quarterly in Cycle planning meetings.
- Collaborate closely with Business Development and Brand Ambassadors to drive company direction to significantly increase brand licensing revenue.
- Prepare and exceed annual forecasts through guiding commercial team and managing a portfolio of own category accounts.
- Select Licensor account management, acting as the main point of contact and driving the commercial team to activate agreed strategies.
- Maximize use of Oasis across all the team, and support team needs ongoing.
- Manage and build a well-integrated sales team and support and encourage personal development.
- Identify, negotiate, and secure suitable partners, in accordance with agreed licensor strategies
- Build and maintain effective working relationships with licensees, licensors, partners ,retailers and the broader Wildbrain regional and global team
- Work closely with key licensees and Retail & Marketing team to ensure strong retail distribution and identify and secure cross-promotional retail activity,
- Conduct business reviews for Licensors and internal CPLG management to consistently high standards,
- Collection of relevant market information, identifying market opportunities,
- Agree on commercial team category management responsibilities with VP and review on a regular basis.
- Continuously strive to identify and secure new licensees that have not worked with CPLG.
- Providing information to assist in marketing and sales plans.
- Supervising contract realization.
- Feedback on the progress and outcome of the commercial efforts.
- Visit trade fairs at home and abroad as appropriate.
What You Will Bring
- Outstanding interpersonal and networking skills.
- A keen eye for detail, hands-on approach with a strategic vision.
- An innovative, collaborative and creative manager/salesperson.
- Entrepreneurial spirit and can communicate at all levels.
- University education is preferred but not essential.
- Good verbal and written skills in English and additional languages preferred.
- Good knowledge of MS Office including Excel and PowerPoint.
- Mandarin speaking is a plus.
- Travel required.
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment
Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain CPLG
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.
All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.
