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Overview
As an integral part of the team, the Copywriter (Mandarin) will help shape the creative direction and transcreation of content in Mandarin and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Thailand.
The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders, and an ability to focus and prioritise in a fast-paced, ever-changing environment.
You will be required to build strong working relationships with the in-market and global teams to ensure delivery of linguistically and tonally perfect campaigns that will ensure the client’s products stand out in your market. This role will be a full-time freelance role which will require freelancer to work on-site occasionally.
Responsibilities
- Transcreate/Write, review, and elevate campaign copy that result in effective and compelling communication for the client’s brand and products across SEA
- Maintain consistency in the brand's tone of voice regardless of media format
- Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
- Guide and maintain the quality of the translated long copy
- Review, rewrite and approve all translated marketing copy from our translation partners
- Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
- Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client
Qualifications
- Accomplished advertising creative director/senior copywriter for Chinese language
- Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice
- Worked on international and local brands
- Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
- Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
- A conceptual creative who can come up with big ideas (when needed) but also capable of paying attention to the smallest details. Like punctuation.
- Exceptional verbal and written communication skills in Mandarin and English
- Understanding of language subtleties (especially when it comes to adapting creative)
- Team player – easy to get along with and able to work closely with Editors and wider production teams
- Possess a good sense of humour (trust us, there'll be days when you'll need it)
- Must be able to perform effectively and efficiently under time pressure.
- Must be flexible and able to adapt within an environment of constant change
- Must be able to travel to Singapore at times as required, for several weeks at a time
#LI-JK #LI-Freelance
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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