The Goodyear Tire & Rubber Company
Channel Strategy & Development Sr. Specialist
With a strong understanding of the local market dynamics, the incumbent acts as the local channel owner - coordinating across funtions to activate business development (KBD) initiatives, optimize retail execution, and deliver against key perfromance indicators under the guindace of the the Manager of Channel Strategy & Development for PH and VN cluster.
The Lead of Channel Strategy & Development drives the end-to-end local execution of channel strategies in the Vietnam market, ensuring in-store activities, channel programs, and operational initiatives are delivered with excellence and aligned to regional commercial strategy.
Acting as the local channel owner, the role leverages deep market understanding to coordinate cross-functionally, activate key business development initiatives, optimize retail execution, and deliver against defined KPIs, under the guidance of the PH & VN Cluster Manager for Channel Strategy & Development.
What You'll Do
Strategy Execution
You will execute local channel growth strategies and plans tailored to specific channels.
You will translate cluster channel strategy and sales inputs into clear local execution plans.
You will partner closely with local sales teams to ensure effective and disciplined in-market execution.
Category Growth Program Planning & Analysis
You will define and implement key growth building blocks to accelerate sales, market share, and overall performance in priority channels.
You will analyze and report the performance of sell-in, sell-through, and sell-out initiatives, integrating sales, WTD, and media KPIs.
You will provide actionable insights and recommendations to the PH & VN Strategy Development Manager to close performance gaps and improve channel results.
Promotions & Campaigns
You will lead the development and execution of the annual local channel program plan.
You will align with cluster and regional channel strategy teams to maximize the impact of regional and cluster-led initiatives.
You will drive KPI tracking and ROI measurement, capturing insights and learnings to optimize future programs.
You will collaborate with cluster teams on asset development and with local sales teams to deliver in-store execution excellence.
Customer Management
You will execute initiatives in partnership with cluster and local sales teams to build strong, long-term relationships with key accounts and trade partners.
You will ensure effective communication and collaboration to unlock growth opportunities and drive mutual success.
New Product Launches
You will support new product launches by ensuring timely distribution, strong in-store visibility, and effective promotional execution.
You will align on POSM strategy, distribution plans, and key SKU stocking to ensure successful market launches.
Budget Management
You will manage local channel development budgets, including promotions and POSM production.
You will allocate resources efficiently to maximize ROI and align with cluster channel strategy and development priorities.
Cross-Functional Collaboration & Performance Governance
You will drive cross-functional collaboration across local, cluster, and regional channel, sales, and media teams.
You will scale global, regional, and cluster initiatives within the local market while acting as the local market voice.
You will set clear objectives and KPIs to track performance and execution effectiveness.
You will champion data-driven, consumer-centric decision-making across the organization.
What We're Looking For
You hold a Bachelor’s degree; an MBA in Marketing is preferred.
You bring 7–10 years of experience in trade marketing or channel development within Consumer Durables, Automotive, or FMCG companies, with a strong focus on local execution and delivery.
What Will Set You Apart
You have a proven track record of driving business results and demand generation.
You are a strategic leader with hands-on experience executing across consumer and trade touchpoints.
You demonstrate strong leadership in marketing innovation, digital, e-commerce, in-store execution, and trade channel strategy, supported by solid business acumen.
You think creatively and innovatively to solve complex business challenges.
You act as a change agent, with the ability to influence through functional leadership in a matrix organization.
You bring strong intellectual horsepower, with highly analytical and strategic thinking skills.
You drive results with clear prioritization and a balanced sense of urgency.
You are a strong communicator, fluent in English both verbally and in writing.
You have the ability to develop talent, build capability, and drive team engagement.
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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
