WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
What you will do:
Campaign Setup, Trafficking & Execution
Set up and launch display, video, social, and programmatic campaigns across platforms such as Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.
Ensure accurate ad trafficking, creative uploads, and tracking implementation for all campaigns.
QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.
Work closely with the product and tech teams to resolve any tracking or implementation issues.
Campaign Monitoring & Performance Optimization
Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.
Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.
Analyze engagement metrics for social media campaigns and apply best practices and industry insights to enhance performance.
Ensure campaigns stay within budget and maximize return on ad spend (ROAS).
Troubleshooting & Technical Support
Work with the Digital Media Manager and ad tech teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.
Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.
Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.
Reporting & Insights
Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.
Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.
Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.
Continuous Learning & Industry Trends
Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms.
Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success.
Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.
REQUIREMENTS:
Who you are:
Degree/Diploma holders in Business/Advertising/Commerce/Communications or in any relevant field
2-4 years of experience in digital media campaign execution, trafficking, and optimization.
Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads.
Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics.
Experience with tracking tools, UTM parameters, and conversion pixels.
Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify).
Strong analytical skills with the ability to interpret campaign performance data and implement optimizations.
Detail-oriented with excellent problem-solving and time management skills
