Sensor Tower
Business Development Manager
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We are seeking a high-performing BDR/SDR Lead to spearhead and scale our Business Development team across the APAC region. Based in either Singapore or Beijing, you will lead a growing team responsible for pipeline generation, outbound sales strategy, and early-stage opportunity development.
You should be an exceptional player-coach with a strong track record in outbound sales, demand generation, and leadership, ready to drive regional strategy, mentor junior talent, and align closely with Marketing and Account Executives to fuel revenue growth.
What the Business Development Manager will do:
- Player-Coach (First 6 Months): Act as both a hands-on contributor and team leader during the initial onboarding period
- Personally engage high-value prospects alongside the team to model best practices in outbound sales and pipeline generation
- Mentor and coach BDR/SDRs in real-time, providing feedback on messaging, outreach, and follow-up techniques
- Identify gaps and opportunities in processes, tools, and workflows while actively contributing to sales targets
- Lead, hire, train, and coach the APAC BDR/SDR team to achieve pipeline generation and lead conversion goals
- Develop and optimize outbound sales processes, cadences, and workflows tailored to APAC market dynamics
- Set clear KPIs, track performance, and ensure consistent reporting and accountability
- Work closely with regional Account Executives and Marketing to develop high-converting campaigns
- Own and refine the outbound prospecting strategy, including messaging, targeting, and tool optimization (e.g., Salesforce, HubSpot, Outreach, LinkedIn Sales Navigator)
- Personally engage high-value prospects to model best-in-class outbound practices
- Report on team performance, insights, and forecasts to regional and global sales leadership
- Stay ahead of trends in APAC markets and continuously optimize strategy accordingly
Experience and skills that the candidate can bring:
- 5+ years of experience in BDR/SDR, Inside Sales, or Sales Development roles, with at least 3+ years in a management or team lead role
- Proven success building and scaling outbound sales teams in fast-paced, high-growth environments
- Strong understanding of APAC markets and cultural nuances in sales outreach and buyer behavior
- Data-driven approach with deep knowledge of sales tools, CRMs, and automation platforms
- Excellent communication, leadership, and interpersonal skills
- Fluent in English; Mandarin proficiency is a strong advantage
Sensor Tower Singapore, Singapore, SGP Office
9 Battery Road, #06-101, Singapore, Singapore, 049910
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
