Lead and scale the Business Development team in APAC, focusing on pipeline generation, mentoring team members, and optimizing sales strategies and processes.
We are seeking a high-performing BDR/SDR Lead to spearhead and scale our Business Development team across the APAC region. Based in either Singapore or Beijing, you will lead a growing team responsible for pipeline generation, outbound sales strategy, and early-stage opportunity development.
You should be an exceptional player-coach with a strong track record in outbound sales, demand generation, and leadership, ready to drive regional strategy, mentor junior talent, and align closely with Marketing and Account Executives to fuel revenue growth.
What the Business Development Manager will do:
- Player-Coach (First 6 Months): Act as both a hands-on contributor and team leader during the initial onboarding period
- Personally engage high-value prospects alongside the team to model best practices in outbound sales and pipeline generation
- Mentor and coach BDR/SDRs in real-time, providing feedback on messaging, outreach, and follow-up techniques
- Identify gaps and opportunities in processes, tools, and workflows while actively contributing to sales targets
- Lead, hire, train, and coach the APAC BDR/SDR team to achieve pipeline generation and lead conversion goals
- Develop and optimize outbound sales processes, cadences, and workflows tailored to APAC market dynamicsSet clear KPIs, track performance, and ensure consistent reporting and accountability
- Work closely with regional Account Executives and Marketing to develop high-converting campaigns
- Own and refine the outbound prospecting strategy, including messaging, targeting, and tool optimization (e.g., Salesforce, HubSpot, Outreach, LinkedIn Sales Navigator)
- Personally engage high-value prospects to model best-in-class outbound practices
- Report on team performance, insights, and forecasts to regional and global sales leadershipStay ahead of trends in APAC markets and continuously optimize strategy accordingly
Experience and skills thsat the candidate can bring:
- 5+ years of experience in BDR/SDR, Inside Sales, or Sales Development roles, with at least 3+ years in a management or team lead role
- Proven success building and scaling outbound sales teams in fast-paced, high-growth environments
- Strong understanding of APAC markets and cultural nuances in sales outreach and buyer behavior
- Data-driven approach with deep knowledge of sales tools, CRMs, and automation platforms
- Excellent communication, leadership, and interpersonal skills
- Fluent in English; Mandarin proficiency is a strong advantage
Top Skills
Hubspot
Linkedin Sales Navigator
Outreach
Salesforce
Sensor Tower Singapore Office
9 Battery Road, #06-101, Singapore, 049910
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