Job Description
As the Brand Marketing Manager APAC for COS, you spearhead the creation, execution, and evaluation of brand campaigns and initiatives across the Asia-Pacific region, ensuring they resonate with COS’s Global Brand and Communications strategy. Your primary mission is to raise brand awareness as a cornerstone of success, amplifying COS’s premium identity while driving traffic and customer engagement.
Through strategic leadership and cross-functional collaboration, you deliver a customer-centric experience that celebrates individuality and sustainability, empowering our APAC community to connect with our timeless design ethos and values of inclusion and responsibility.
The Brand Marketing Manager APAC reports to the Head of Marketing APAC in Singapore.
What you will do:
- Lead the end-to-end execution of brand campaigns, including setting objectives, KPIs, and budgets, and conducting post-campaign analysis to assess impact.
- Manage the annual APAC brand marketing budget, ensuring campaigns are cost-efficient while delivering high-impact results.
- Work with internal teams (marketing, e-commerce, operations) and external agencies to ensure seamless campaign execution.
- Work closely with the Head of Marketing APAC, Creative Lead APAC, Digital & Media Manager APAC, and other key stakeholders to align brand initiatives with media and digital efforts across the region.
- Lead planning meetings and align on objectives with global and regional stakeholders to ensure campaign success.
- Drive engagement through a mix of in-store, digital, and social media campaigns, ensuring high production standards and measurable outcomes.
- Prioritize a customer-first mindset, ensuring campaigns celebrate diversity, encourage customer interaction, and promote sustainable choices in alignment with COS’s mission.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Proven experience in managing successful brand campaigns within the fashion industry, particularly in APAC.
- Strong budget management and project management skills.
- Experience working cross-functionally with internal teams and external agencies.
- Ability to analyze campaign performance and use insights to refine strategies.
- Strong leadership and communication skills.
- A customer-first mindset with a focus on diversity, sustainability, and creativity.
- Previous experience in e-commerce, wholesale, and physical store marketing is a plus.
Additional Information
This is a full-time position based in our Singapore office.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
- 18 days Annual leave
- Group Term Life Assurance
- Group Hospital & Surgical Insurance
- Group Outpatient Medical Rider (GP & Specialist)
- $500 outpatient dental rider
- Outpatient Specialist Mental Wellness
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Company Description
About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!
