The B2B Marketing Manager will develop and execute marketing strategies, conduct market research, collaborate with teams, and monitor campaign performance.
About BTSE:
DGTL SG is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. DGTL SG is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored solutions that meet the evolving demands of the fintech industry in a competitive global market.
BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.
About the Opportunity:
We are a dynamic cryptocurrency exchange expanding our B2B marketing operations. We are seeking a versatile Marketing Manager who can function as a true generalist—capable of conducting research, strategic planning, ideation, and hands-on execution—to drive our B2B initiatives. In this role, you will work closely with our B2B team to develop campaigns, attend industry events, and engage with key stakeholders in fintech, payments, cloud banking, and SaaS. This opportunity is ideal for candidates based in Taiwan, Singapore, or Hong Kong.
Responsibilities
- Research & Planning: Conduct in-depth market research, via online or offline events to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors. Develop strategic marketing plans tailored to our B2B audience.
- Ideation & Execution: Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery.
- Team Liaison: Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs.
- Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments as necessary.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven marketing background with hands-on experience as a generalist—capable of handling research, planning, ideation, and execution.
- Prior experience in industries such as fintech, payments, cloud banking, or SaaS is highly desirable.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong event management skills and a willingness to attend industry events.
- Must be based in Taiwan, Singapore, or Hong Kong.
- Self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment.
Perks & Benefits
- Competitive total compensation package
- Various team building programs and company events
- Comprehensive healthcare schemes for employees and dependants
- And many more! Apply and let us tell you more!
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Top Skills
Cloud Banking
Fintech
Market Research
Marketing
Payments
SaaS
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