Lead partnerships and growth for DBS Cards and PayLah! by originating and scaling merchant partnerships, designing campaigns and customer journeys, driving usage and billings, tracking KPIs, and managing a team to deliver commercial outcomes.
Job Purpose
Drive customer usage and engagement for DBS Cards and PayLah! through strategic partnerships, compelling propositions, and seamless customer journeys. This role also leads and develops a team to originate, execute, and scale partnerships across key merchant ecosystems, positioning DBS as the preferred payment method.
Key Responsibilities
- Partnership Strategy & Business Development
- Identify, originate, and secure strategic partnerships across priority merchant categories to drive payments usage and billings growth
- Build and manage a robust pipeline of opportunities aligned to business priorities
- Lead end-to-end partnership lifecycle: prospecting, pitching, negotiation, onboarding, and scaling
- Develop differentiated value propositions grounded in customer insights and commercial impact
- Usage Growth & Campaign Management
- Design and execute integrated campaigns to drive Cards and PayLah! usage, spend, and engagement
- Collaborate with Marketing, Product, Rewards, and Digital teams on go-to-market execution
- Drive adoption, category penetration, and incremental spend via targeted partnerships
- Customer Journey & Proposition Development
- Define and enhance end-to-end customer journeys to deliver seamless, intuitive experiences
- Translate customer insights and behavioural trends into actionable strategies
- Performance Management & Analytics
- Own and track KPIs including billings, usage uplift, campaign ROI, and partner performance
- Lead business case modelling, forecasting, and post-implementation reviews
- Drive a data-led culture within the team to optimise outcomes
- Stakeholder Management
- Partner cross-functionally across Product, Analytics, Marketing, Merchant, and Digital teams
- Build strong external relationships with stakeholders at partner organisations
- Influence alignment across internal and external stakeholders
- Team Leadership & People Management
- Lead, coach, and develop a high-performing team of partnership/campaign managers
- Set clear goals, monitor performance, and drive accountability against business targets
- Provide guidance on deal structuring, campaign strategy, and execution excellence
- Foster a collaborative, entrepreneurial, and results-driven team culture
- Mentor team members to build pipeline strength and leadership bench
Key Accountabilities / KPIs
- Growth in Cards & PayLah! billings, active usage, and engagement
- Successful onboarding and scaling of strategic partnerships
- Campaign effectiveness (ROI, conversion, acquisition, retention)
- Strength and health of partnership pipeline
- Team performance, engagement, and capability development
- Delivery of seamless customer journeys and partner integrations
Experience & Requirements
Core Experience
- At least 8-10 years of relevant experience
- Proven track record in business development, partnerships, or payments/cards
- Experience in consumer payments, digital wallets, or merchant ecosystems preferred
- Demonstrated experience in team leadership / people management
- Strong track record of delivering measurable commercial outcomes
Skills & Capabilities
- Highly driven, entrepreneurial, and results-oriented
- Strategic thinker with strong commercial acumen
- Collaborative leader with strong ownership mindset
- Data-driven with ability to translate insights into actions
- Excellent negotiation, communication, and stakeholder management skills
- Customer-centric mindset with deep understanding of user behaviour
- Strong execution capability in fast-paced, matrixed environments
- Proven leadership and coaching capability
- Comfortable navigating ambiguity and driving outcomes end-to-end
Preferred Qualifications
- Degree in Business, Marketing, Finance, or related discipline
- Experience in payments, fintech, e-commerce, or digital ecosystems
- Familiarity with cards products, merchant economics, and digital channels
Location:
DBS Asia CentralJob:
Product ManagementSchedule:
RegularEmployee Status:
Full timeDBS Bank Ltd Singapore Office
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