AVP, Specialist, Martech Orchestration Product Owner (Enterprise Performance Marketing & Platform), Group Marketing & Communications

Business Function:

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

About the Role:

As a Martech Orchestration Product Owner, you will be instrumental in shaping the future of our marketing technology landscape. You will drive the strategy, development, and optimization of Martech platforms and tools to enable seamless, personalized, and data-driven customer engagement. This role requires a deep understanding and hands of marketing processes, a strong technical acumen in Martech, and a passion for leveraging technology to deliver exceptional customer experiences and drive business outcomes.

Responsibilities:

• Product Strategy & Roadmap: Define and communicate the Martech orchestration platforms' product vision, strategy, and roadmap. Establish both the current state and future end state for the product, ensuring Martech initiatives align with overall business and marketing objectives, focusing on enhancing customer journeys and improving marketing efficiency.

• Stakeholder Collaboration: Work closely with diverse stakeholders across Marketing, Technology, Data & Analytics, business units, and markets teams. Gather requirements, prioritize features, and manage expectations for this enterprise role, ensuring Martech solutions meet the needs of various product and customer segments (e.g., mortgages, wealth, cards).

• Feature Development & Delivery: Translate business requirements into detailed user stories and acceptance criteria. Oversee the entire product lifecycle from ideation through development, User Acceptance Testing (UAT), Deployment and Live Verifications.

• Platform Optimization & Integration: Drive the adoption and optimization of Martech platforms, ensuring they are effectively integrated into current campaign workflows. This may involve leveraging tools for text variation generation, language translation, grammar checks using Generative AI (GenAI), and integrating with platforms like DAM (Digital Asset Management) and DCP (Dynamic Content Platform).

• Data & Analytics: Collaborate with Data Science and Data Chapter teams to build data pipelines and develop AI/Machine Learning use cases that deliver strategic insights and enhance personalization capabilities. Ensure Martech platforms facilitate the integration and analysis of banking and non-banking data for deeper customer understanding.

• Agile Way of working: Lead agile ceremonies, manage product backlogs, and ensure timely delivery of Martech features and enhancements. Foster a culture of continuous improvement and rapid iteration within the team.

• Market & Technology Trends: Stay abreast of the latest Martech trends, emerging technologies (e.g., Generative AI in marketing, AI-driven report writing workflows), and competitive landscape to identify opportunities for innovation and differentiation.

• Governance & Compliance: Ensure all Martech initiatives comply with relevant internal policies, standards, and regulatory requirements, including those related to data ownership, data quality, security, and responsible data use (PURE and AI Governance). Collaborate with legal and compliance teams for necessary sign-offs on marketing materials and new product approvals.

• Training & Enablement: Support the creation of training guidelines and materials to ensure marketing teams are proficient in using Martech platforms and tools effectively.

• Change Management: Drive and manage organizational change initiatives related to the adoption of new Martech platforms and processes, ensuring smooth transitions and maximizing user adoption and benefit realization.

Requirements:

• Bachelor’s degree in marketing, Business, Computer Science, Information Technology, or a related field.

• Proven experience (7-10 years, e.g., 5+ years) as a Product Owner or similar role, specifically within Martech or marketing technology.

• Hands on experience with Martech platforms and tools (e.g., marketing automation, analytics, content management, data management platforms). Experience with orchestration tools like Unica, Tealium etc.

• Strong understanding of marketing principles, campaign management, customer relationship management (CRM), and customer journeys.

• Familiarity with AI/Machine Learning concepts and their application in marketing (e.g., GenAI for content creation, predictive analytics).

• Solid understanding of agile methodologies and experience working in an agile environment.

• Excellent communication, interpersonal, and stakeholder management skills.

• Ability to translate complex technical concepts into clear, concise business language and translate to easy-to-understand slides

• Certification in Product Ownership (e.g., CSPO) is desirable.

Location:

Job:

Schedule:

Employee Status: