The Assistant Brand Manager supports brand planning and deployment of marketing campaigns. Responsibilities include innovation project management, consumer research, and budget monitoring.
Job Description
Main Purposes of the Job:
As an Assistant Regional Brand Manager, you will be responsible for supporting the Portfolio Manager in the effective deployment of plans and implementation in respective categories. You will support in execution across all areas of marketing to achieve project objective centered in product marketing and brand building.
Detailed Job Responsibilities:
Location(s)
Thailand
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Main Purposes of the Job:
As an Assistant Regional Brand Manager, you will be responsible for supporting the Portfolio Manager in the effective deployment of plans and implementation in respective categories. You will support in execution across all areas of marketing to achieve project objective centered in product marketing and brand building.
Detailed Job Responsibilities:
- Support the Portfolio Manager for category & brand planning, grounded in consumer and customer insights.
- Support the deployment of Brand Marketing Campaigns (ATL/BTL or Through-the-line Campaign Management) for key markets with full ownership & leadership from campaign planning to post launch evaluation, working closely with external marketing agencies & partners.
- Support and manage innovation projects (relaunch/ NPD) including size of opportunity projection, understanding P&L and compliance checking, leading & working closely with innovation project team for assigned category.
- Develop the Selling Story for new product & campaign based on consumer & market insight, working closely with commercial sales & consumer insight team
- Conduct customer research including product testing and consumer insight session for new products/ relaunch with distributor team and focus consumer groups
- Actively recommend solutions and implement improvements for day-to-day operations with functional stakeholders internally & externally
- Plan & Monitor marketing budget for key activities
Location(s)
Thailand
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Consumer Insights
Marketing Campaign Management
Product Testing
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