Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.
Job DescriptionThis role is based in our Bugis Junction Tower office.
Join the Asia Tech X Singapore (ATxSG) Marketing Team!
We're looking for a dynamic marketer to help us create engaging 360° campaigns that will:
- Strengthen and grow the ATxSG brand presence across key markets
- Drive event registrations and on-site attendance through targeted marketing initiatives
- Design and deliver engagement strategies that maximise pre- and post-event touchpoints
- Deliver impactful partnerships that enhance reach and experience
Marketing Planning & Execution
- Plan and execute integrated marketing campaigns to grow target audiences and client databases, drive marketing consent, and increase engagement with relevant content.
- Develop and deliver audience engagement strategies that create meaningful, interactive experiences and drive registrations and attendee sign-ups.
- Establish and maintain best practices for content creation, distribution, optimisation, and performance tracking across channels.
- Create, manage, and optimise email marketing campaigns, including segmentation, scheduling, and performance analysis.
- Own day-to-day management of social media platforms, contributing to overall social strategy while executing planned content across LinkedIn, Meta, and X (Twitter).
- Manage ongoing website updates, content uploads, and basic optimisation in collaboration with internal teams and vendors.
- Ensure all marketing materials are accurate, on-brand, high quality, and delivered to agreed timelines.
Analytics & Reporting
- Track, analyse, and optimise channel performance and marketing ROI, applying insights and learnings throughout the campaign lifecycle.
- Monitor, interpret, and report on key marketing KPIs and metrics, contributing to structured weekly and post-campaign reporting.
- Develop a strong understanding of the market, target audiences, and behavioural insights to ensure content and campaign strategies are aligned with defined demographics.
- Ensure consistency of brand standards across all market-facing communications and channels.
Partnerships & Collaboration
- Support the preparation and execution of publicity agreements and marketing materials with trade, media, and ecosystem partners.
- Manage delivery of partnership marketing obligations, ensuring all deliverables are executed accurately and on schedule.
- Collaborate cross-functionally with internal teams and stakeholders, adopting a customer-first mindset to deliver successful in-person events and campaigns.
- Minimum 4 years of experience in marketing, with direct ownership of campaign planning, execution, and optimisation.
- Proficiency in MS Office; Knowledge of graphic design tools like Canva.
- Proven ability to understand the competitive landscape, target audiences, brand propositioning and value propositions.
- Has experience building and managing relationships with partners, sponsors, media, and agencies, with a clear understanding of stakeholder objectives.
- Confident in managing multiple workstreams across event timelines, with the ability to prioritise and deliver under tight deadlines.
- Hands-on experience coordinating marketing activity across pre-event, onsite, and post-event phases.
- Strong collaboration and communication skills written, verbal, and presentation.
- Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
- Can-do attitude and a focus on delivering results.
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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