About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting-edge AI; strategic thinkers delivering award-winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,600 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness.
You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/.
Purpose of the role
The Associate Director is a senior position providing leadership to the account servicing team. This person will work as an integral part of the senior management team to ensure that their office delivers a profitable, creative, and forward-thinking client service. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services, directly impacting revenues and income.
Key responsibilities and tasks
New Business
Leads the new business process in collaboration with the local and regional leadership team, making key decisions and playing a crucial role in selling TEAM LEWIS credentials throughout the tender process
Leads credentials and pitches for top-tier clients, developing the insight, messaging and creative concepts
Identifies and nurtures new business prospects
Client Management
Plays an integral role in the local senior management team, ensuring account profitability and optimising the impact of revenues on the business
Demonstrates an ability to grow client revenues, in line with the profitability of accounts. Takes a proactive approach to upselling services/projects and increasing retainer budgets
Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum
Takes responsibility for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
Delivers an added-value consultancy and works closely with clients to direct campaigns and introduce services and products across traditional and emerging communications channels
Media relations
Oversees the creation of media opportunities by the team in line with wider industry activity
Shares detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech / digital / consumer space both at LEWIS and in the wider industry
Utilises their own and team’s networks to create and maximise client coverage, advising on potential narrative, storytelling and thought leadership opportunities
Drives an understanding of current affairs across the TEAM LEWIS office by promoting a commitment to understanding the news agenda
Content
Oversees the creation of high-quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues
Works with the client to develop and implement an impactful content strategy, delegating responsibilities to direct and wider team members where possible
Works with content specialists to improve own and others knowledge of content trends, driving a commitment to excellent storytelling across the business
Digital / Social media
Actively promotes the use of digital products internally whilst developing the uptake of services offered by TEAM LEWIS, including specialist solutions provided by the digital team
Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business
Provides social media insight as well as strategic management of client activity
Works collaboratively with the digital team to increase the utilisation and selling of digital services
Team working and development
Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members
Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
Acts as leader in guiding colleagues on how to best manage campaigns and projects
Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
Works with the Talent team to recruit high-calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
Works with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider local team
Reporting and analysis
Ensures profitability on all accounts and effectively manages budgets
Understands and maximises the impact of client revenues on the business
Communicates account performance internally and provides strategic advice to the client based on measurable analysis
Monitors and reports back on account KPIs and ensure accurate reporting by junior team members
Provides detailed reports to the senior management team on request
General
Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
Takes a proactive role in promoting the LEWIS brand, its identity, values and work
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Maintains a detailed and up-to-date knowledge of competitors activities
Overall, acts as a guardian of best marketing practice
About you
Highly commercial, with strong strategic client consultancy skills
10 years+ of experience working in a B2B or corporate communications agency environment at an Account Director/Associate Director level
Strong experience in corporate, technology and/or B2B sectors
Well-versed in social media and the integration of digital marketing into the PR landscape
A track record of retention and the profitable growth of existing accounts
Considered, assertive and influential; a strong leader with the skills and aptitude to develop and motivate a team
Able to provide consultancy on PR requirements as well as broader marketing strategy
Demonstrable success at securing new business and increasing client revenues
Demonstrates an ability to grow client revenues, in line with the profitability of accounts. Takes a proactive approach to upselling services/projects and increasing retainer budgets
Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
TEAM LEWIS may use Orbital, our secure proprietary technology platform, to support parts of our application and interview process at various stages of your candidacy.
