Associate Director Marketing, Vietnam

Key Responsibilities

• Develop business plans, product positioning and budgets for the Marketing dept. in support of business objectives
• Oversee market research, monitor competitive activity and identify customer needs
• Direct/Manage a range of professional and consumer marketing-oriented projects (market research studies, brochures, category building initiatives etc);
• Direct/Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
• Liaise, develop and lead marketing efforts in cooperation with the APAC marketing team
• Liaise with clinical and sales to develop new products or enhance existing products/product lines;
• Interact with professional customers through company channel marketing programs
• Develop and implement all marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and adjustments to International markets needs and laws;
• Provide evaluation of marketing situation and plan for capacity to meet future growth
• Direct/lead budget oversight for all marketing initiatives
• Establish and support a culture that encourages collaboration and inclusiveness across the various functions, and ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.

• Ensure the development and coaching of team members to ensure a strong talent pipeline.
• Build and strengthen professional marketing capability in the region.
• Be an active member of the Vietnam leadership team and APAC Marketing leadership team providing insight and input as part of business reviews and related activities

• Develop strong relationships with key customers and opinion leaders. Develop key relationships with thought-leaders and relevant key opinion leaders in the region.
• Keen understanding of the issues including but not limited to clinical issues, competitors, pricing, competitive strategies etc. Represents the company at customer facing events such as educational forums and customer meetings.

Skills, Knowledge & Expertise

• Bachelor’s degree is required, Master’s degree is preferred
• A minimum of 12-15 years of related work experience is required, Experience in a commercial capacity, i.e., sales, marketing, business development is an advantage
• Direct people management experience is required
• Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required.  Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred.

About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.