A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Role Summary
Sitting in the Global Markets Group within the International division, the Assistant Brand Manager supports the development and execution of brand strategies to drive sustainable growth, strengthen brand equity, and deliver commercial targets. The role works cross-functionally with sales, finance, supply chain, agencies, and global teams to execute marketing plans with excellence.
Role Accountabilities and Responsibilities
Brand Strategy & Planning
Support the development and execution of annual brand plans aligned with business objectives via our distributor partners
Assist in identifying growth opportunities through consumer insights, market trends, and competitive analysis
Track brand performance against KPIs (sales, market share, distribution, A&P ROI)
New Product Development
Coordinate cross-functionally with R&D, Regulatory, Supply Chain, Quality, and Packaging teams to deliver projects on time
Support packaging development including briefs, artwork coordination, and approval processes
Prepare launch readiness materials such as product decks, selling stories, FAQs, and training tools
Track NPD timelines, risks, and milestones to ensure on-time market launches
Conduct post-launch performance reviews and recommend optimization actions
Marketing Execution
Execute integrated marketing campaigns across ATL, BTL, digital, e-commerce, and in-store channels
Manage product launches and relaunches including timelines, assets, claims, and go-to-market execution with our distributor partners.
Coordinate with creative, media, PR, and digital agencies to ensure on-brand, on-time delivery
Consumer & Market Insights
Analyze consumer, shopper, and category data to inform decisions and optimize campaigns
Support consumer research (qualitative and quantitative) including briefs, fieldwork, and analysis
Monitor competitive activity and share insights with stakeholders
Commercial & Cross-Functional Collaboration
Partner with Sales to support sell-in, sell-out, and promotional execution
Work closely with Supply Chain and Regulatory to ensure timely product availability and compliance
Support e-commerce and omnichannel initiatives where relevant
Education and Experience
- A college degree (Bachelor’s, preferably with some business focus)
- Minimum 4-5 years of brand management with an international consumer goods company. NPD experience will be a plus.
- Experience in digital marketing & eCommerce preferred.
Skills and Competencies
- Strong analytical, agile and good problem-solving skills
- Solid project management capabilities with attention to detail
- Ability to work cross-functionally and manage multiple stakeholders
- Good understanding of digital and e-commerce marketing fundamentals
- Strong communication and presentation skills
- The job will be based in Church and Dwight Singapore office and will require occasional (~15%) international travel.
- Personal Attributes
- Consumer-centric and curious mindset
- Proactive, hands-on, and execution-driven
- Comfortable working in a fast-paced, dynamic environment
- Willingness to learn and take ownership
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
