The Assistant Category Manager supports the Senior Manager in driving Frozen portfolio strategies, conducting analysis, and managing brand projects.
Job Description
Purpose:
The Assistant Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.
Job Duties:
Required skills and qualifications:
Preferred skills and qualifications:
Location(s)
Tokyo Office
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Purpose:
The Assistant Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.
Job Duties:
- Analysis:
- Conduct category analysis for the key categories within the business unit (BU).
- Report market performance and provide insights into root causes.
- Activation and Campaigns:
- Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc.
- New Product Development:
- Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
- Lead cross functional team, both Heinz Japan internal and other countries, as Assistant Manager to achieve the best result with new product launch.
- Responsible for P&L and business targets to deliver brand growth for short and long term.
- Research:
- Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.
- Budget Control:
- Manage and control the budget for projects in charge of.
- Other tasks:
- Work with the Marketing, Product development team, and Sales team to develop samples and trade materials.
- Support Sales on customer queries.
- Other administrative tasks.
Required skills and qualifications:
- Minimum of 3-4 years of experience in FMCG industry.
- Bachelor's degree
- Proficiency in Japanese and English.
- MS Office skills, in particular MS Excel and MS PowerPoint
- Strong interest and aspiration in brand management/marketing/customer marketing/trade marketing.
- Good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams.
- Ability to work in diverse and multi-cultural environment with strong cross functional communication ability.
- Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand's SNS fanbase is plus.
- Understanding of marketplace dynamics and shopper behavior
Preferred skills and qualifications:
- Experience in agency management; briefing, execution, and monitoring the result of whole campaigns.
- Experienced in the use of quantitative and qualitative market research and its applicability to managing brands.
- Experience of using key financial measures of a brand and experience of budget planning and management.
- Japanese market understanding and prior experience in Food industry.
- Thorough understanding of business principles and practices.
- Strategic-thinker, capable of combining everyday activities with long-term plans.
Location(s)
Tokyo Office
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Excel
MS Office
PowerPoint
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Responsible for expanding sales of Heinz products in the food service sector, conducting promotional events, and building customer relationships.
Top Skills:
ExcelPowerPointWord
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