As the APAC PR Coordinator, you will support the execution of PR strategies to enhance brand awareness in line with Global and Regional objectives. You'll assist in growing the brand community across digital and physical channels by helping implement Regional COS initiatives and driving key media outreach.
The PR Coordinator reports to the Regional Head of Communications.
What you will do:
- Assist in executing PR initiatives to increase brand visibility across both digital and physical channels, in alignment with global and regional objectives.
- Help manage the distribution of press materials, samples, and other PR-related assets between regional teams, global teams, and agencies to ensure consistent messaging.
- Support the creation of PR reports and post-event summaries, including media performance reviews and tracking key metrics for campaign success.
- Assist in the planning, coordination, and execution of PR events and activities across the APAC region, ensuring logistics and communication flow smoothly.
- Work closely with regional and global PR teams to ensure effective collaboration. Collaborate with internal departments like Merchandising, Visuals, and Marketing in aligning messaging and strategy.
- Support communication between PR agencies and internal teams, ensuring timely responses and consistent messaging across all channels.
- Help track the media landscape, including keeping up with key influencers and emerging industry trends, to provide insights to the team.
- Assist in the management of regional PR samples, ensuring proper logistics and timely delivery to relevant media partners and stakeholders.
- Provide general administrative support to the PR team, including organizing files, preparing meeting materials, and assisting with various day-to-day tasks.
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Prior experience in PR, communications, or a related field—especially in fashion, beauty, jewelry, or PR agencies—is a strong advantage.
- Highly organized with the ability to manage multiple tasks simultaneously and meet deadlines.
- Good verbal and written communication skills. Able to liaise effectively with internal teams, external agencies, and media partners.
- Proactive and willing to work in a collaborative team environment.
- Comfortable in a fast-paced environment and able to adapt to changing priorities.
- A general understanding of PR practices, media relations, and digital communications.
This is a full-time position based in our Singapore office.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this, Singapore based colleagues also receive:
- 18 days Annual leave
- Group Term Life Assurance
- Group Hospital & Surgical Insurance
- Group Outpatient Medical Rider (GP & Specialist)
- $500 outpatient dental rider
- Outpatient Specialist Mental Wellness
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!
