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GroupBy Inc.

Field Marketing Manager, APAC

Posted 4 Hours Ago
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Hybrid
2 Locations
Senior level
Hybrid
2 Locations
Senior level
The role involves designing integrated marketing campaigns, owning demand generation for APAC, leading events, and collaborating with sales teams to drive revenue growth.
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About Rezolve Ai

Rezolve Ai (NASDAQ: RZLV) is an industry leader in AI-powered solutions, specializing in enhancing customer engagement, operational efficiency, and revenue growth. The Brain Suite delivers advanced tools that harness artificial intelligence to optimize processes, improve decision-making, and enable seamless digital experiences

As a leader in Product Discovery, we empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions of ViSenze, GroupBy and Bluedot, Rezolve is accelerating innovation at the intersection of AI, commerce, and customer engagement

To help us build upon our success, we are seeking an APAC Field Marketing Manager. Success in this role means building Rezolve Ai into a recognised leader in APAC's retail technology landscape within 12 months. You will partner with the VP of Sales, APAC, to create and execute a demand generation strategy that delivers a marketing-sourced pipeline, establishes our presence at major regional events, and accelerates revenue growth across diverse markets

You will own the APAC demand generation engine, designing integrated campaigns across digital, ABM, events, and partner channels to generate a qualified pipeline, shorten sales cycles, and drive measurable ARR impact. This role requires a deep understanding of APAC retail markets, cultural nuances, and the ability to localise global strategies while maintaining brand consistency

WHAT YOU'LL BE DOING

  • Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localising content and messaging for APAC markets while leveraging AI-powered tools to automate personalisation and scale execution
  • Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows (like NRF Asia Pacific, Retail Asia Expo), executive roundtables, and partner activations with Microsoft, Google Cloud, and AWS—managing pre-/post-event strategies to maximise pipeline attribution and ROI
  • Own Quarterly Pipeline Targets for APAC: Build and execute demand generation plans by country and segment, working with the VP of Sales to deliver marketing-sourced pipeline with clear attribution to campaigns and channels
  • Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration
  • Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews; create sales enablement assets including pitch decks, case studies, battle cards, and ROI calculators tailored to APAC retail buyers
  • Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity, and CAC payback—driving data quality and continuous optimization

YOU ARE A PERFECT FIT IF YOU HAVE

  • 7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in APAC markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments
  • Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
  • Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments
  • Analytical and data-driven mindset with ability to analyse funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimisation strategies.

BONUS POINTS FOR

  • Preferably industry experience in retail, commerce, or fintech with an understanding of retailer buyer journeys and digital transformation priorities. Events and field marketing expertise in APAC, including trade show management and executive roundtables
  • Preferably Experience with partner marketing in Cloud/VAR ecosystems (Microsoft Azure, Google Cloud, AWS)

WHAT WE OFFER

  •  Be part of an innovative company at the forefront of AI-powered commerce 
  • Work with a dynamic and collaborative team shaping the future of retail 
  • Opportunity to make a significant impact on the company’s digital growth strategy 
  • Competitive salary, benefits, and career development opportunities 
  • Be part of a fast growing global company

Join us and help us empower the future of eCommerce!

Rezolve is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Rezolve are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Rezolve will not tolerate discrimination or harassment based on any of these characteristics. Rezolve encourages applicants of all ages

Top Skills

Abm Platforms
Hubspot
Salesforce

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