Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the role
As an Agency Development Manager, you will be responsible for the day-to-day execution of the Agency's Investment strategy for export business. In this role, you will report to the Director of Export Advertising Sales and collaborate closely with the entire Netflix Sales team.
You will also have ownership of relationships with senior-level Investment leaders at both Agency Holdco teams and Independent agencies/key external stakeholders. You will maintain a regular meeting cadence, connections, and business reviews, and foster significant cross-agency relationships with all major export related Agency groups and resellers. You will be accountable for delivering on revenue targets by negotiating and executing material volume and upfront Agency advertising deals for our business. You will be responsible for ensuring the execution and ongoing tracking of the Agency deals/commitments for each major Agency partner.
The role will also be a focal point for driving the necessary internal developments to ensure our success. Cross-functional collaboration with the Ad Product, Finance Strategy, and Ad Marketing teams will also be crucial.
Requirements
This individual will be expected to demonstrate a deep understanding and expertise of Singapore and China outbound agency structures, streaming video, digital media buy, and the needs of their agency partners. A strong record of branding, advertising, trading, negotiation, and deal-making will be necessary. This individual will need to have an actual track record of striking advertising deals in Singapore and China, and understand the mechanics and frameworks involved.
By definition, this person will also have deep relationships with the Heads of Investment and Chief Investment Officers at both the HoldCo Agency and the Independent agency team levels. The ability to pick up and initiate these crucial Ad investment conversations, and to build credibility with the most senior Agency-side stakeholders, will be crucial.
Key Responsibilities:
Ownership in developing and executing agency-focused sales to deliver revenue targets and exceed Agency partner expectations
Negotiate, manage, and maintain Agency partnership upfront advertising deals, Agency trading deals, and all major agency-level deals for Netflix Advertising - across all major Singapore and China agencies
Build and maintain strong relationships with all major Agency Holding groups and related Operating Company Agencies to secure ad partnerships and increase the share of investment
Develop a high-level sales ‘go to market’ strategy for the overall Agency Account portfolio
Leverage Netflix's unique audience insights and premium content offerings to drive revenue growth
Work in partnership with internal Sales, Finance & Strategy teams to develop the investment approach
Monitor market trends, competitor activity, and identify opportunities for innovation
We’re Looking for:
At least 9 years of experience in advertising (incl. sales) with a proven track record of delivering revenue growth.
At least 5 years of experience leading Agency sales & negotiations at the Group level
Previous experience in branding advertising is preferred
Deep understanding of the Media Agencies/Holding Companies in Singapore and China
An established network of relationships at the senior level, in particular with Agency Heads of Investment.
Strong analytical (strategic and creative) capabilities and judgment.
Excellent communication and presentation skills.
Ability to work effectively and collaboratively cross‐functionally.
Open to the challenge of starting a new business, comfortable with risk, uncertainty, and ambiguity
Strong written and spoken Mandarin language skills for business communication, and proficiency in English required for cross-functional collaboration in a regional and global setup
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Netflix Singapore, Singapore, SGP Office
Singapore, Singapore
