Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
Affiliate & Influencer Manager (SG). Build a community-driven B2B growth engine via creators, affiliates, and Reddit ecosystems. You'll lead global acquisition initiatives and turn forum insights into product strategy. Requires 5+ years' experience in community/growth marketing and Fintech/SaaS fluency.
Role:
- Build and execute community-led growth and acquisition initiatives across global markets, utilising affiliate and influencer partnerships as key supporting channels.
- Identify, engage, and activate relevant online communities—including Reddit, niche forums, and creator ecosystems—to drive demand generation.
- Design and execute authentic engagement strategies that respect community norms and avoid overly promotional, traditional advertising approaches.
- Monitor Reddit and community conversations to surface customer pain points, competitor insights, product feedback loops, and emerging demand signals.
- Manage end-to-end relationships with creators, affiliates, agencies, and community stakeholders to grow revenue-share programmes and organic advocacy loops.
- Partner with internal marketing and product teams to translate community insights into refined messaging, localised content, and product improvements.
- Experiment with new community-led growth models, such as build-in-public initiatives, creator partnerships, and unique referral strategies.
- Track and report performance metrics across all community-driven channels, including traffic, conversions, sentiment, and customer acquisition cost (CAC) impact.
- Ensure all partnership, influencer, and community activities remain fully compliant with brand, legal, and platform guidelines.
You:
- 5+ years of experience in community marketing, growth marketing, partnerships, influencer marketing, or a related role with a proven track record in acquisition.
- A Reddit native who has a deep understanding of subreddit culture, online communities, and how to build trust without being salesy or spammy.
- Experience working directly with creators, affiliates, or partnership-based growth channels to move users through a marketing funnel.
- Strong analytical skills, with comfort using performance metrics, tracking links, and attribution models to prove business impact.
- A natural storyteller who can write in a community's authentic voice while balancing professionalism and brand identity.
- Independent and entrepreneurial—able to run point on new, unstructured channels while providing clear feedback to the broader marketing team to optimise performance.
- Excellent communication, presentation, and stakeholder management skills to coordinate projects across diverse regions and teams.
- Prior experience in Fintech, SaaS, or B2B marketing, or familiarity with community analytics and social-listening tools is highly preferred.
- Exceptional verbal and written English communication and presentation skills to cover projects across APAC.
Contract type: 6 months fixed term contract
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
