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GoodRx

Ad Operations Manager

Posted Yesterday
Be an Early Applicant
Hybrid
Santa Monica, CA
Senior level
Hybrid
Santa Monica, CA
Senior level
The Ad Operations Manager will lead digital advertising campaigns, ensure quality assurance of ad placements, manage vendor communications, troubleshoot issues, and analyze campaign performance data.
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GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About this Role:

GoodRx is looking for an experienced and highly motivated Ad Operations Manager to join a small, fast-moving team responsible for delivering digital advertising products to pharmaceutical manufacturer partners on GoodRx.com. With numerous ad placements across a variety of touchpoints and a growing base of healthcare clients, this role is critical in ensuring campaign success, platform integrity, and high-quality user and client experiences.

This is a senior-level individual contributor role, best suited for someone with a comprehensive understanding of digital advertising operations, the ability to solve diverse and complex issues, and a collaborative approach that adapts to cross-functional audiences.

Responsibilities:

  • Own the end-to-end process for launching advertising placements sold to pharmaceutical manufacturers and their agencies, ensuring timely and accurate delivery.

  • Conduct quality assurance (QA) and technical testing of creative assets across multiple devices and environments to guarantee proper functionality and adherence to specifications.

  • Communicate with third-party vendors to coordinate and validate the correct setup and deployment of campaigns.

  • Collaborate with Account Managers and other internal stakeholders to ensure campaigns are accurately implemented, optimized, and reported on.

  • Troubleshoot ad placements and creative integrations, using advanced technical acumen and problem-solving skills to resolve issues efficiently, even in ambiguous situations.

  • Perform reconciliations between first-party and third-party ad servers to ensure data accuracy and delivery confirmation.

  • Support complex advertising solutions and integrations unique to GoodRx, going beyond basic ad formats and taking initiative to execute with precision—even when challenges arise that require extra effort.

  • Assist with client-facing reporting by gathering and analyzing performance metrics, contributing insights to support renewals, upsells, and campaign effectiveness.

Skills & Qualifications:

  • 2 - 5 years of Ad Operations experience, ideally in digital media or digital healthcare advertising; equivalent experience with a Master’s or PhD considered.

  • In-depth knowledge of Google Ad Manager and related ad servers; working knowledge of JavaScript tags, programmatic tools, ad inventory management, and tag troubleshooting.

  • Experience using platforms such as Google Analytics, Looker, Salesforce, and other reporting/CRM systems with the ability to learn and apply new tools quickly.

  • Strong analytical mindset with the ability to interpret and explain KPIs and advertising performance data in a meaningful way to non-technical stakeholders.

  • Familiarity with third-party tracking, rich media platforms, and verification tools including but not limited to DCM, Sizmek, MOAT, IAS, DoubleVerify, Celtra, and Operative One.

  • Ability to manage multiple campaigns and priorities independently, delivering high-quality results on time in a dynamic, cross-functional environment.

  • An obsessive attention to detail and a creative approach to solving non-standard problems, often by adapting known methods or developing new approaches.

  • Healthcare industry experience and understanding of patient outcomes, PII, and HIPAA compliance is a plus.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

$96,000.00 - $154,000.00

New York Office:

$88,000.00 - $141,000.00

Santa Monica Office:

$80,000.00 - $128,000.00

Other Office Locations:

$72,000.00 - $115,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

Top Skills

Celtra
Dcm
Doubleverify
Google Ad Manager
Google Analytics
Ias
JavaScript
Looker
Moat
Operative One
Salesforce
Sizmek

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