fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About the RoleAt fal, our Enterprise Account Managers guide some of the world’s most innovative organizations through their Generative Media transformation. In this role, you will be fal's first go-to-market (GTM) hire dedicated to the China & APAC region operating in a remote-first based out of Sydney, Australia. This role is for a Mandarin & English Speaking GTM account manager.
You will be specifically responsible for managing and growing relationships with fal's largest enterprise customers in China, while supporting broader strategic accounts across APAC. As the primary owner of these relationships, you will serve as a trusted advisor to senior stakeholders and ensure fal’s infrastructure remains central to each customer’s generative media initiatives.
This role requires a highly independent operator who is comfortable working across time zones, thriving in a fast-paced industry, and acting as fal’s frontline presence in the region. You will collaborate closely with global sales, engineering, product, and customer success teams while helping lay the foundation for fal’s long-term enterprise expansion in APAC.
What You’ll Do- Own and manage a portfolio of high-value enterprise customers across China and the broader APAC region.
- Act as Fal.ai’s first GTM representative in APAC, helping establish regional account strategies, operating rhythms, and customer engagement best practices.
- Serve as the primary point of contact for strategic accounts, building trusted relationships with both technical and executive stakeholders.
- Develop and execute account plans focused on expansion, increased platform adoption, and consumption-based revenue growth.
- Partner closely with engineering and product teams to scope, design, and deliver complex, high-impact customer solutions.
- Operate with a high degree of responsiveness and accountability, ensuring timely communication with customers and internal teams across global time zones.
- Own and exceed a consumption-based revenue target, maintaining accurate forecasting and reporting.
- Lead customer engagements including QBRs, executive briefings, and regional or on-site meetings as needed.
- Analyze account usage and performance metrics to identify trends, risks, and growth opportunities.
- Stay informed on developments in AI and Generative Media to shape customer strategy and provide actionable product feedback.
- Fluency in Mandarin and English (required) with the ability to conduct professional, business-level conversations in both languages.
- 6+ years of experience managing enterprise customers selling to software developers, engineering, or data teams.
- Proven success managing $10M+ annual revenue portfolios and consistently meeting or exceeding quota.
- Experience operating autonomously in fast-paced, high-growth environments, ideally as an early regional or GTM hire.
- Strong track record of managing complex, multi-stakeholder enterprise relationships.
- Experience engaging directly with senior executives and navigating large, global organizations.
- Exceptional communication, organization, and follow-through, with a strong bias toward responsiveness.
- Comfort working remotely with distributed teams across APAC, the US, and other regions.
- Ability to translate technical concepts into clear business value for both technical and non-technical audiences.
- Lead with empathy and curiosity. You invest time in understanding your customers’ priorities and how Generative Media can advance their goals.
- Are passionate about AI. You’re excited by the potential of generative models to transform creativity, media, and business outcomes.
- Love to build. You thrive in fast-growing environments where you can shape systems, processes, and playbooks from the ground up.
- Welcome ambiguity. You approach new challenges with creativity, persistence, and an experimental mindset.
At fal you’ll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption—while building deep relationships with customers who are transforming their industries through intelligent technology.
What we offer at fal- Interesting and challenging work
- Competitive salary and equity
- A lot of learning and growth opportunities
- Regular team events and offsites
Competitive Salary + equity + comprehensive benefits package
