Supermom pulled in S$18 million in a Series B funding round led by venture capital firm Granite Asia. Hearst Ventures also contributed alongside returning investors Qualgro and AC Ventures.
Supermom makes an AI-powered consumer data platform designed to connect brands and parents. The company has amassed a vast network of parents across Southeast Asia who test products and answer polls to inform product recommendations and branded content generation.
Supermom is headquartered in Singapore, but has extended its footprint into Indonesia, Malaysia and Vietnam. The company’s latest capital is expected to fuel additional international expansion as well as AI innovation. Supermom says it will prioritize bringing on new team members to support its growth.
“We are grateful to our investors for believing in our vision and extending their support. As a company we remain committed to building the largest AI-driven data platform in SEA connecting brands and consumers,” Supermom CEO Luke Lim said in a news release.
