Singapore-based Seedflex Technologies has raised $3.2 million in a seed extension round co-led by Z Venture Capital and Iterative, with support from existing investors. According to a news release, the funds will fuel regional growth and broaden access to credit for underserved businesses.
Launched in 2024, Seedflex offers a “Pay-As-You-Sell” Advance, a credit solution that aligns repayment with merchants’ actual sales. The company has also introduced an embedded credit API, allowing distribution partners to integrate financing directly into their platforms.
Since its June 2024 launch, Seedflex has partnered with over 10 merchant ecosystems — including senangPay, EasyEat and CHIP — reaching a network of 80,000 MSMEs, or micro-, small and medium-sized enterprises. More than 5,000 merchants have already accessed PAYS Advance, with a target of 50,000 by the end of 2025.
Looking ahead, expansion into new Southeast Asian markets, including Indonesia, is planned by year-end.
