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At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Vice President to join our Marketing team. This role is located in Singapore.
The Vice President, Client Marketing is a pivotal role within the Marketing function, emphasizing the strategic development and execution of marketing initiatives that align with BNY's Pillars and Principles. This position focuses on enhancing BNY's brand presence and driving client engagement through innovative marketing strategies. The role supports the organization's commitment to excellence and client-centric solutions by leveraging advanced marketing techniques and deep product knowledge to meet business objectives.
In this role, you’ll make an impact in the following ways:
- Develop and implement strategic marketing plans for client marketing by utilizing expertise in market analysis and client insights.
- Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs.
- Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels.
- Monitor and analyze regional market trends and competitor activities to inform field marketing strategies and regional go‑to‑market execution.
- Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations.
- Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback.
To be successful in this role, we’re seeking the following qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. - Advanced degree preferred.
- Typically 5-10 years of experience.
- Experience in the securities or financial services industry is preferred.
- Strong strategic thinking and analytical skills with the ability to interpret market trends and data.
Personal attributes for success in this role:
- Innovative and curious, open to new ideas and ways of working
- Adaptable problem solver, energized by change and motivated by solving complex challenges
- Results‑driven and accountable, with a strong sense of ownership and focus on measurable outcomes
- Meticulous with a strong eye for detail, ensuring accuracy, consistency, and high‑quality execution
- Clear, confident communicator, able to engage and influence senior stakeholders
- Collaborative team player, enjoys building strong partnerships across functions, business and regions
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
