The Senior Manager, Marketing for Knee Reconstruction APAC will develop and execute marketing strategies, manage the knee portfolio, and drive growth across the APAC region.
Work Flexibility: Hybrid
About the job:
The Senior Manager, Marketing – Knee Reconstruction APAC will be responsible for partnering with the Knee business unit to ensure Asia Pacific (APAC) needs are understood, accelerate speed to market for products while ensuring we are maximizing the commercial execution of the knee portfolio across APAC.
What you will be doing:
The successful candidate will influence and develop commercial and marketing strategies with regional and divisional leads that deliver accelerated knee portfolio market share in APAC. Responsible for management of the knee portfolio across APAC, including planning and executing targeted and disciplined product launches, developing and maintaining portfolio roadmaps, inputting to divisional New Product development, NPD, and building strong relationships with APAC KOLs and organizations to build differentiating value propositions for knee products and services.
- Help APAC markets identify and execute a focused growth plan for Knees – including implants and software.
- Determine and pursue a winning Knee product portfolio for APAC markets that will drive market growth across our implant businesses.
- Champion the needs and potential of the APAC region with the Joint Reconstruction division to deliver increased value to APAC customers and help accelerate Knee growth across APAC.
- Continually monitor market size, share and trends to make recommendations on market opportunity and strategic focus areas for Stryker. Collate and communicate the APAC market fact base.
- Interpret competitive landscape and incorporate into marketing strategy. Gain market insights through VOC with APAC teams, customers, KOLs and organizations. Translate insights into future business strategy, including NPD and Business development, proactively partner with markets to adjust strategy based on changes to healthcare environments or new VOC.
- Ensure Knee pricing strategies align with overall business goals and P&L drivers, to maximise the value delivered by the portfolio and drive accretive margin to the P&L.
- Author and drive execution of key strategy documents for portfolio: strategic plan, annual marketing plan, product launch commercialization plans including establishing metrics and goals/success criteria and milestones.
- Develop APAC wide Commercialization/Annual Marketing Plans that demonstrate the size of opportunity aligned to strategic growth areas and the tactics to deliver on the opportunity. Communicate plans with markets and division to ensure opportunities are well understood and key stakeholders are aligned to execution plans.
- Partners with Division and APAC markets to develop, communicate, and execute PLCM strategies. Lead product life cycle management of the portfolio across APAC from launch to obsolescence
- Maintain and collate the 10-year portfolio strategy/plan for the region across, with clear revenue ramps for new product launches, including required investments, resources, market share growth targets, along with market ready & commercial launch timelines.
- Partners with the APAC training team to develop & deliver internal and external education and customer engagement programs, that deliver enhanced, capability, confidence and connect our customers to drive advocacy and brand loyalty, while building product knowledge excellence and clinical and procedural understanding.
- Help to build the capability of the local APAC marketing teams, by driving a focus on increasing go to market / marketing excellence in the region, via the Big Picture frameworks, fact base market insights, annual marketing plans, commercialization plans and products launch execution.
Who are we looking for:
- Bachelor’s degree required & MBA preferred.
- 10+ years of work experience required
- 7+ years medical device/medtech or marketing/sales experience preferred
- Fluent in English, additional APAC language desirable.
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint
Travel Percentage: 30%
Top Skills
Microsoft Office (Excel
Powerpoint)
Word
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