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Mastercard

Managing Consultant Marketing Services - Advisors & Consulting (FTC 12 Months)

Reposted 14 Days Ago
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Hybrid
Singapore
Mid level
Hybrid
Singapore
Mid level
Lead and manage client marketing strategies, leveraging AI and data analytics to enhance engagement and optimize marketing performance while fostering team collaboration and client relationships.
The summary above was generated by AI
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Managing Consultant Marketing Services - Advisors & Consulting (FTC 12 Months)
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard
Roles and Responsibilities
Client Impact• This role is a fusion of technology and creativity, aimed at enhancing customer engagement, driving sales, elevating Mastercard's strategic value, driving client's business growth and performance while improving overall marketing ROI• Partner internal and external partners and clients to strategically leverage and monetize Mastercard global and regional marketing and sponsorship assets to drive growth brand visibility and preference • Drive brand, marketing and sponsorship initiatives from an end-to-end perspective from planning through to implementation and execution. • Lead and drive innovative vision and disruptive strategic marketing strategic initiatives that transform marketing capabilities through data-driven insights, emerging technologies, and performance optimization• This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.• Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact• Lead complex client engagements across a range of industries and problem statements• Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data• Own senior client relationships from mid-level to C-suite• Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations• Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts • Design and implement AI-enhanced marketing strategies that align with business goals.• Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints.
Team Collaboration & Culture• Guide team through complex problem solving to business-focused solutions and recommendations that drive client value • Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels• Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital • Provide marketplace perspectives and insights • Lead on-the-job training, coaching, and mentorship to both direct and outside team members• Understand various marketing specializations and relationships between areas
Qualifications
Basic qualifications• Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing• Experience coaching and leading teams across large, strategic engagements with third parties• Experience leading vendor and senior client relationships • Deep knowledge of business KPIs, financials, and organizational leadership• Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities • Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership• Advanced Word, Excel, and PowerPoint skills• Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment• Ability to manage multiple internal and external stakeholders across diverse functions and markets to ascertain alignment and approvals of marketing activities and assets • Ability to communicate effectively in English and the local office language (if applicable)• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs• Ability to travel to client sites on a semi-regular basis. • Ability to excel in a dynamic and fast paced environment work and effectively partner multiple functions to develop end-to-end brand and marketing deliverables
Preferred qualifications• Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency or client environment. Prior experience in managing multi market brand and sponsorship initiatives with a good acumen to translate strategies and concepts to compelling brand and marketing deliverables • Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors• Experience with data visualization tools (e.g., Tableau, Power BI)• Experience leading delivery and implementation of complex solutions and measuring impact on clients' business• Relevant industry expertise and/or experience in product, sales, or marketing technology• MBA or master's degree with specialization in marketing or digital (not required)
#AI3
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Top Skills

AI
Data Analytics
Digital Marketing
Excel
Marketing Technology (Martech)
PowerPoint

Mastercard Singapore Office

3 Fraser Street DUO Tower Level 17, Singapore, 189352

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