The Campaign Management System Analyst delivers and analyzes marketing automation solutions while ensuring alignment with enterprise standards. Responsibilities include solution design, project management, and overseeing testing procedures.
Campaign Management System Analyst Role Overview The Campaign Management System Analyst is responsible for the end‑to‑end delivery, analysis, and design of marketing automation and campaign management platforms within the financial services domain. This role combines system analysis, solution design, and technical project leadership to deliver scalable, high‑quality campaign solutions across modern and legacy platforms, in line with enterprise architecture and governance standards. Key Responsibilities Analyze business requirements and translate them into functional and technical designs Design end‑to‑end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement Lead solution design ensuring alignment with enterprise architecture, security, and control standards Communicate complex technical concepts clearly to business stakeholders and obtain solution sign‑off Own end‑to‑end project delivery, including planning, estimation, risk management, and scope control Partner with architects, testing teams, vendors, and production support to ensure quality delivery Oversee SIT, UAT, performance, and security testing with Test Management teams Support production issues, perform root cause analysis, and drive continuous service and performance improvements Contribute to product and tool selection through RFPs and proof‑of‑concepts
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