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LOCATION - Bangkok - Local contract
*Relocation support provided
** Applications close on 27 November
MISSION:
We are looking for an e-Commerce manager to join our APAC regional team on an exciting E-commerce journey of consumer-led purpose driven growth. You will be armed with the responsibility of ensuring the Michelin brands, Range and Purpose in the digital space and delivers the Ecommerce growth ambition.
The e-Commerce squad is responsible for the D2C e-commerce business through E-commerce marketplace partners (Shopee, Lazada, Tiktok Shop, Naver) and Tyreplus D2C sites in 6 countries. A team is being setup in Bangkok (regional HQ) to support the markets across South-East Asia region and this team will expand as the business grows.
You are an expert specializing in driving e-commerce business in Marketplaces in South-East Asia and part of a matric organization with: Distribution, Communication, Marketing and Digital Hub.
D2C e-Commerce 3rd Party Partner Management:
Manage the relationship and performance of the Marketplace & e-Comm. enabler
Manage the relationship and performance of Digital Supply Enabler
Manage the relationship between the Marketplace & e-Comm. enabler and Digital Supply enabler
D2C e-Commerce Channel & Category Management:
Manage South-East Asia countries, channels and category strategy and execution plan to on board the right assortment by channel for assigned categories
Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers
D2C e-Commerce performance
Daily/Weekly/Monthly Ecommerce performance monitoring & gathering insights from local teams on the performance
Insightful data collection and analysis from MPs (in cooperation with Ecommerce Analytics & BI Manager)
Closely collaborate with local teams to build an activation plan for growth on local/sub-regional/regional level
D2C e-Commerce Content/Campaigns
Driving with Marketing teams to provide the A+ content for platforms across the region and implement it with local teams
Implement & monitor aligned pricing strategy per each market (in cooperation with Ecommerce Analytics & BI Manager)
Marketing Performance (work in cooperation with Marketing team)
Closely work with Marketing team to have regional annual / monthly and campaign-based media plan to optimize for highest traffic and conversion both onsite and offsite media
Collaborate with the squad to align social commerce initiatives with overall marketing goals.
Collaborate and oversee the creation of engaging and conversion-driven contents tailored for various social commerce platforms (e.g. Shopee, Lazada and Tiktok Shop)
Collaborate with content creators, affiliates and influencers, manage execution of Conversion-led social commerce campaigns.
Who you are :
BA or equivalent degree in Business or related field is a nice to have
3 years of experience either managing e-Commerce marketplaces or working at marketplaces in Asia (Shopee, Lazada, Tiktok Shop, etc)
Experience growing ecommerce businesses in brands/enablers in marketplaces (incl demonstration of successful cases)
Analytics: ability to combine data from different sources, structure and turn it into meaningful insights to make a business decision
Desire to work and collaborate with people and strong interpersonal skills
Results oriented with a focus on quality, efficiency and operational excellence, attitude of continuous improvement
Commercial mindset and ability to work under pressure situations and deliver result on time
Problem solving with a "roll-up-your-sleeves", "get it done" mentality
